galperinox

How our ad effectiveness process delivers clarity

Step-by-step review

We approach every campaign analysis with objectivity and proven techniques. Our process includes data integration, critical review, and practical recommendations to help Australian businesses take the next step confidently.

Results may vary based on campaign and data conditions.

Meet our data analytics specialists

A multidisciplinary team committed to delivering honest, independent ad measurement for Australian brands.

Travis Warner

Travis Warner

Lead Market Analyst

Master of Data Science University of Sydney

Digital campaign analysis

Major Media Group

Credentials:

Certified Analytics Professional Google Analytics Qualification

Methods:

Attribution modeling techniques Market segmentation analysis Regressional data review Multichannel campaign tracking ROI comparative assessment

Core strengths:

Data integration Insight generation Stakeholder reporting Risk identification

Guides methodology and delivers tailored analytics for advertising campaigns.

Alicia Li

Alicia Li

Ad Insights Specialist

Bachelor of Commerce Monash University

Creative performance analysis

Insight Marketing Co.

Credentials:

Google Ads Measurement Certification IAB Digital Media Accreditation

Methods:

A/B ad testing Post-campaign analysis Reach-frequency monitoring Response data synthesis Performance trend analysis Segmented feedback review

Core skills:

Creative testing Trend mapping Data visualisation Strategy alignment

Focuses on creative effectiveness and campaign optimisation strategies.

Luke O’Connor

Luke O’Connor

Media Data Specialist

Graduate Diploma Analytics RMIT University

Audience analysis

Brand Insights Agency

Credentials:

Tableau Data Specialist GA4 Measurement Certification

Techniques:

Cross-channel mapping Audience behaviour study Signal analysis methods Campaign cohort review User journey tracking

Specialist skills:

Audience profiling Channel assessment Insight delivery Reporting accuracy

Analyses cross-channel impact and audience interaction across campaigns.

Megan Russell

Megan Russell

Client Strategy Lead

MBA Strategy Leadership UNSW Sydney

Marketing effectiveness

Market Performance Inc.

Credentials:

Certified Digital Strategist AMI Membership

Approaches:

Performance benchmarking Stakeholder interviews Strategic assessment Goal reconciliation Touchpoint evaluation

Core strengths:

Client advisory Goal mapping Communication Insight transfer

Connects campaign findings to actionable recommendations and client priorities.

Analytics process in office

Analysing campaigns for actionable results

Our approach combines independent data, client-specific feedback, and advanced analytic modelling to identify the true drivers of advertising performance.

1

Data gathering and review

Integrate independent market datasets with your campaign details for a complete overview. This ensures trends are relevant and insights specific to your business context.

Collaboration enables understanding of your priorities and challenges.

2

Advanced performance modelling

Apply statistical analysis and industry best-practices to uncover hidden performance drivers, isolate success factors, and highlight areas of improvement within your advertising.

Outcome: Transparent results tailored to your campaign objectives.

3

Clear recommendations and action plan

Deliver a concise summary of performance, supported by effective, evidence-based recommendations for optimisation and growth.

Outcome: Use these findings for more strategic, results-focused campaign action.

How we compare

Features galperinox Other Firms
Australian data compliance
Independent market analytics
Actionable reporting
Automated data processing
Tailored client insights
Transparent review process